All Episodes

Your voice is your most precious tool, it’s your edge. In this episode, we unpack how pitch, pace, tone, timbre, and volume shape the way clients experience your message. You don’t have to compromise who you are to improve your voice control. It’s about sounding intentional. We’ll explore how tiny vocal shifts can build trust, command attention, and drive better outcomes in recruitment sales. If you’ve ever nailed the script but missed the moment, this one’s for you. By the end, you’ll understand how to use your voice as an instrument of influence and why delivery can bring the words to life and create the emotional response that drives sales.Learn it. Test it. Train it.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

Most agencies have a CRM. Few see it as the central hub for their business. Too frequently consultants become addicted to job boards and Linkedin to find today’s candidates for today’s jobs. And the CRM becomes a glorified bucket of CVs. If you want to improve your results and increase consistency of placements, take a fresh look at your CRM. I expect your next 10 placements are hidden in there somewhere. And if you’ve forgotten them, they forgot you long ago.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

Relationships are everything in recruitment. It’s the biggest defence for why AI is never going to take our jobs. Yet how often do you review the quality of relationships you have with clients, candidates and prospects? What does good look like? And what will better be? And how do you plan to get there? I share my beliefs around relationships in recruitment and why most recruiters are failing at building them.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

The clear answer is no. And the answer is yes. Because it’s your perception that drives decisions you make – bottom line is you can prove it is or prove it isn’t.The reality is the phone is still an important part of the fabric of a good sales strategy. A conversation will book a meeting more than an email ever will. Today we see high levels of call reluctance. Those who choose to avoid the phone are limiting their results. Even experienced recruiters are getting caught in the phone reluctance. In this episode I share root cause and a way out.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

The podcast is back and I’m ready to share ideas with those who want to listen. It’s been six months since I last published an episode. A lot has been happening for me and in the recruitment universe. I’ve got a couple of observations from the last six months – namely recruitment has got very good at talking about the importance of business development. Yet not necessarily implemented enough to navigate the current landscape. And that ever present love it and hate it subject – Artificial Intelligence. It’s only going to get better and it will replace some recruiters and won’t replace others.The real question is will it replace your candidates?------------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top-performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

This episode is full of gold (even if I say so myself). Everyone in recruitment claims “it’s all about relationships” and that getting people to know you, like you and trust you is important. But no one seems to share how to do it. Until now. I share the ten tools that build trust in relationship based sales and the order of ascension. Most are stuck at levels one to three. Take your client and candidate relationships high into the top tiers of level 8, 9 and 10 and you’ll have partners for life.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

For almost every recruitment professional and business owner who desires more success there are three common barriers.And I’m going to share and unpack all three to help you get out of your own way and start building the business you want.This is a big episode. Yes, yes it is still 20 minutes in duration – it’s the content that’s big. Because every one of the three things is totally in your control to change and can be implemented immediately.Get on it and start to take more control of your business and build a profitable, sustainable recruitment business.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

Running your own recruitment business is tough. It’s hard enough running your own desk in an agency. The market is volatile, there is competition everywhere – for people’s attention and their wallets. Everyone believes they’re good at what they do and that they should be a natural choice for their clients. But it’s not true. Especailly if you ask clients real opinions about the majority. Thankfully we’re not in the majority. We can do something about it. In this episode I share three common barriers to growth and strategies to help you deal with them, today.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

Firing clients is something we’ve all imagined. Strangely many choose to put up the disfunctional relationships they find themselves in. Scared to push back. Worried about losing a customer. But if they’re a drain of time, energy and resource and aren’t creating profit in enough abundance they’re a liability. I’m sharing a few stories and tactics that can help you devleop a better strategy to grow a portfolio of good customers - who value you and are profitable. As a recruitment professional you’ll enoucnter clients who treat you like ‘another supplier’. They’ll do this for as long as you’re willing to accept it. Because when you reset the agenda they have a choice. Go back to the old supplier who let them down or change their behaviour to continue enjoying the experience of working with you.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

The big myth in recruitment is the importance of control. Or more accurately, the poor advice as to who should be in control. When you attempt to exercise control over another, it leads to manipulation. And feeling manipulated is not pleasant. It leads to candidates ghosting you and clients following their own path, rather than your advice. Making placements is critical - it takes something more sophisticated that being in control. You need to be in command. This episode explores what this really means and how you can elevate your status with higher levels of command.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

Right now as we enter the final third of the year there are three simple attributes EVERY recruitment professional needs to make sure they harness. The market is turning upwards. Business confidence is returning and there is money to be made. What you do in the next 90 days will ensure you close the year out strong AND position yourself for a rocket start into 2025. Let others continue their moaning about the lack of business they’re suffering from. Take action and make it happen with these three little words - focus, discipline and momentum.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

All is takes is a single idea to make a huge difference to your business.In theory, we’re all one idea away from achieving our goals.An idea, that when worked on with focus and determination could become the catalyst for growth. Joining the 4D Recruitment Method Membership could provide you with all the ideas you need to change your business for the better. To refine how you work and win better quality clients. I share a few ideas in this episode that have helped others increase their results. You can take them and trial them, and even give thought to joining the membership.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

Time is an issue for many in recruitment.Not enough hours in the day. Too much to do.Yet there are those who seem to be super productive. Highly efficient.What do they do that others don't?I'm going to share with you a few truths about the lies we tell ourselves about time management and how you can become more productive without increasing hours worked. it doesn't mean ti's going to be easy. And there's no quick fix.When you know what it takesyou can own the choices you make about where you invest and where you sacrifice time. And that's one of the three things that's totally in your control in this life.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

Most in recruitment understand the importance of finding the pain - unearthing the problem in their sales process. The clearer we are on the problem, the easier it is to showcase the value of the solution we provide.Unfortunately most clients don't recognise their problems. Because, just like us, they only know what they know.To increase your success at selling in recruitment the more familiar you are with the relationship between the holy trinity of success - problems, symptoms and implications the easier you'll find it to engage fully with your prospects.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

Questions are the core to achieving good results. The better your questions the more you can help others to think deeply about what matters to them. The real magic is in your ability to listen and observe. Good listening and observation opportunities are only possible with good questions. In this episode, I share six powerful questions to help you to help others make better decisions. And I’d consider them to be power tools for life, not just for recruitment.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

When you have customers who you enjoy working with and they spend good money it’s a joy. Not every customer is equal – some can be drains on time and energy for less return. It’s important you know who your best customers are, the ones you can develop into great customers and who you could replace. This episode is all about increasing customer spend, protecting your best customers from feeling unloved and creating a customer development project in your business.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

The elephant in the (meeting) room for recruiters is the simplicity of what they do. When you meet a prospect who boldly claims that “all agencies are…” or “other agencies are willing to do it for less” that there is little to no discussion about what “it” actually is. Whatever you recruit – CEOs on million dollar base or legions of temps to work in factories on minimum wage, you’ve got to know your it. And be able to explain it to someone who thinks they know what it is to help them realise – you only know what you know.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

Training is in high demand in recruitment currently with businesses seeking to upskill their consultants. Much of the focus of this training is sales and BD orientated. Although investment is there for training, it’s the work that happens afterwards which makes the biggest difference in results. As an L&D professional, I’m sharing with you how to get the most out of training – delivered to your team or that you attend yourself. Happy learning.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

Everyone who works in recruitment has an opinion about KPIs. It seems (from the stream on Linkedin) to be a polarising topic. My call on it? A business without KPIs is going to be weaker for it. And just because you’ve worked for a recruitment agency that beasted you with them it doesn’t make them broken. It only means the beasting was. A KPI is a thing of beauty when it can guide you to high levels of performance. And who doesn’t want that? And real KPIs can even help you to make more money by doing less work… beast me that all day please.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.

For many recruitment agencies there is a need to win more clients. Increase revenue opportunities and become more consistent with selling. The quick response to this for many businesses is to look at training and skills development. Yet this doesn’t always bring the results that you’d hope. There are foundational elements that need to be in place to win new clients and develop business from existing customers. Join me on this episode as I share the five keys to sales success. The building blocks to increasing sales performance for you and your team.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.